How Ronaldo, Messi and Formula 1 helped LEGO make £4.8 billion in six months
LEGO hit record first-half sales this year, with revenue up 21 per cent compared to 2025. The Danish toymaker says classic lines like Star Wars and Ninjago continue to sell well, but that sets from its partnerships with sports and entertainment brands are driving “strong consumer excitement”.
LEGO hit record first-half sales this year, with revenue up 21 per cent compared to 2025. The Danish toymaker says classic lines like Star Wars and Ninjago continue to sell well, but that sets from its partnerships with sports and entertainment brands are driving “strong consumer excitement”.
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